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| e‑mail: | daniela.svobodova@cjv.muni.cz |
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Organization of International Events Workshop
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28 – 29 November 2024
- CJV MU, room will be announced.
The "Organization of International Events" course is an intensive 16-hours programme designed for members of centres for international cooperation, project managers and event coordinators. It focuses on equipping participants with essential skills and knowledge for planning and managing international events. Through a combination of theoretical insights and practical exercises, students will learn the fundamentals of event organization, including conceptualization, strategic planning, logistics, marketing, and post-event evaluation. The course will be divided into 12 hours of teaching and 4 hours of individual work which will be dedicated to the preparation of a presentation.
Key Learning Objectives:
- Learn how to effectively plan events that strengthen international partnerships and advance cooperation goals.
- Gain insights into managing multi-national teams, stakeholders, and complex logistics.
- Master the art of navigating legal, logistical, and cultural challenges unique to cross-border projects.
- Develop marketing and communication strategies that resonate with diverse global audiences.
- Understand risk management in the context of international regulations and compliance.
- Build evaluation techniques to measure event success and apply lessons learned for future international initiatives.
Modules
Module 1: Strategic Event Planning for International Cooperation and Projects (1 Hour)
- Overview of the International Event Ecosystem: Analyze global trends in international events relevant to development projects, diplomatic meetings, and international cooperation initiatives.
- Aligning Events with Organizational Objectives: Learn how to design events that directly contribute to project goals, international partnerships, and strategic cooperation objectives.
- Stakeholder Management: Engage with a broad range of stakeholders, from government agencies to international NGOs, and understand their roles and interests in event outcomes.
Module 2: Advanced Event Conceptualization and Project Integration (1 Hour)
- Defining Impact-Oriented Objectives: Explore how to develop event goals that have measurable impact on international cooperation initiatives, such as knowledge-sharing, advocacy, or capacity-building.
- Project Integration and Synergy: Learn how to seamlessly integrate event activities within larger international projects, ensuring that events serve as pivotal milestones for broader initiatives.
- Cross-Cultural Collaboration in Planning: Advanced strategies for working with multi-national teams to develop inclusive, high-impact events that respect cultural nuances.
Module 3: Global Marketing, Partnership Development, and Stakeholder Communication (2 Hours)
- Targeted International Marketing Strategies: Develop advanced marketing plans for engaging global audiences, leveraging international networks, and utilizing cross-border media outlets.
- Building International Partnerships and Sponsorships: Learn how to identify and secure partnerships with multinational organizations, sponsors, and donors to support event success.
- Effective Stakeholder Communication: Techniques for clear, culturally sensitive communication with international participants, sponsors, and stakeholders throughout all event phases.
Module 4: Managing Complex Logistics and Operations Across Borders (2 Hours)
- Multinational Venue Selection and Negotiation: Understand the intricacies of selecting and managing venues across different countries, including compliance with local regulations and protocols.
- Coordinating International Teams and Operations: Practical tools for managing logistics such as travel, accommodation, visas, and transportation for multi-national teams and attendees.
- On-Site Operations for Cross-Border Events: Manage real-time event operations with a focus on international audiences, ensuring smooth execution and swift problem-solving.
- Utilizing Technology in International Events: Leverage event management platforms, virtual meeting technologies, and translation tools to streamline cross-border event coordination.
Module 5: Risk Management, Legal Compliance, and Crisis Response (2 Hours)
- Cross-Border Risk Identification: Learn how to assess and mitigate risks unique to international cooperation events, including political, logistical, and legal challenges.
- International Legal Frameworks: Understand the legal requirements, contracts, and compliance issues that arise when organizing events across different jurisdictions.
- Crisis Management in International Settings: Develop robust crisis management plans to handle emergencies, from health risks to political instability, with a focus on protecting participants and stakeholders.
Module 6: Cultural Sensitivity and Inclusivity in International Event Planning (2 Hours)
- Advanced Cultural Sensitivity and Diplomacy: Gain insights into the complexities of cultural differences, especially in diplomatic, governmental, and high-stakes international events.
- Designing Inclusive and Diverse Events: Learn how to incorporate cultural, gender, and accessibility considerations into event planning to ensure inclusivity and respect for all participants.
- Communication Strategies for Global Audiences: Develop strategies for clear, culturally aware communication before, during, and after events to maximize participation and engagement.
Module 7: Post-Event Evaluation, Reporting, and Long-Term Impact (2 Hours)
- Measuring the Success of International Events: Implement tools to measure the short-term success and long-term impact of events on international projects, partnerships, and cooperation.
- Feedback Collection and Analysis: Develop methodologies for gathering and analyzing feedback from international participants, stakeholders, and sponsors to inform future event planning.
- Reporting to International Stakeholders: Create comprehensive post-event reports that highlight achievements, challenges, and opportunities for future improvements in the context of ongoing international cooperation.
Course Structure:
- Lectures: Interactive sessions covering key theoretical concepts of international event management.
- Case Studies: Examination of real-world international events to identify best practices and lessons learned.
- Workshops: Practical exercises and simulations to develop hands-on skills in event planning and management.
- Group Discussions: Collaborative discussions to share insights and develop creative solutions to common challenges in international event organization.
Assessment Methods:
- Participation in discussions and workshops
- Short written assignments
- Individual project: Developing a detailed plan for an international event
- Final presentation of the project
Who Should Attend:
Professionals from international cooperation offices, international project managers, HR managers, event coordinators, and anyone involved in organizing large-scale, multi-country events.
| Level |
B2 |
| Language of instruction |
English |
| When | 28 November – 29 November 2024 |
| Duration |
16 hours (12 + 4 individual work) |
| Time |
8:30-10.00 10.15-11.45 13.00- 14.30 |
| Participants | MU Staff, public, MU employees |
| Lector |
Barbara Staffolani, Masaryk University Language Centre Emrah Ozbay, Erzincan University, Turkey |
| FREE |
Max. capacity: 12 people
Registration is available until 20 November 2024
Registration is available until 20 November 2024